About the project
DataArt developed an app that helps 3M chart regional demand and enhance interaction with customers.
Business Benefits
- Visibility and accountability across supply chains
- The app is built on a Verisium blockchain platform and Microsoft Azure making all data storage immutable and compliant
- Increased end-user loyalty
- Increased number of products registered in the loyalty program by 4 times; active users — by 3 times
- Better understanding of end-users and geographical distribution of products
- Customer access to product information and tips on smartphones through the app’s NFC (near field communication) technology
- Always updated content in customers’ smartphones: users are alerted to sales and promotions
- Ability for users to request additional information, message or call 3M
- «Advance with 3M!» loyalty program that offers reward points
