Healthcare Website Design That Converts

Business Goal

Presenting solutions and effectively communicating benefits to the target audience has grown to be a challenging issue for firms working in the healthcare sector. Moreover, an active competitive environment makes this issue even more crucial today.

Our main objective was to develop a website that would present our healthcare offerings to potential leads.

Challenge

The healthcare solutions provided by our company were highly diverse. Finding a cohesive concept to present all the offerings in an organized manner was challenging due to the product portfolio.

Solution

We created a scalable website with an interactive human body map where each part of the body corresponds to a related project. When the user clicks on the anchor point on the body map, a chosen part of the body smoothly zooms in, and the project description appears.

The UI concept assures a pleasant and gamified experience both on desktop and mobile devices.

As a result, we designed a presentative user experience, markup, and classy visual graphics, including a 3D human body model.

Location

Global

Industry

Healthcare Software Development

Services

UI & UX Design Services

Telehealth AI Assistant Prototype UI/UX Design for Mobile Banking Application

What We Did

Market researchUser personas User flows, wireframing, and user testingUI concept

3D designAnimation

Project Details

The whole design process went through the following steps. By breaking the process down into six easy phases, we established a transparent and clear workflow.

Model

The New Design

We conducted in-depth market research and organized a brainstorming with the Healthcare team to identify our potential client’s main interests and needs and tailor the website to their expectations.

Primary insights were gathered, and our designers created user personas and an interactive prototype.

After several iterations, the new UI concept was introduced to the Healthcare team.

Dark Theme

We decided to use a Dark UI background to have a stylish and elegant interface. The Dark Blue shade was chosen as an ideal option for showcasing our portfolio solutions while preserving a unified and polished appearance across all website parts. We then added typography and graphic components to see how it would blend against a darker contrast. Due to our color scheme, the content is very well emphasized, and the hierarchy of elements is clearly demonstrated in a comprehensive way.

Exemplary Screenshot from the Client’s Application

Interactive Animations

To add an extra layer of engagement to our website, we created an interactive animation with a 3D body model.

The model was handcrafted by our design, assuring an immersive user experience.

Structure

Simple and intuitive navigation makes the information easy to digest.

The website has five main sections demonstrating our portfolio. Each section can be activated and seen by clicking the marker on a 3D body.

Moreover, additional tags were present at the end of the introduction section to give an alternative way to navigate solutions.

Conclusion

Brainstorming: To understand how to present our Healthcare expertise, we organized a brainstorming using special methodologies, allowing us to uncover the main characteristics of the HC solutions.
Conceptualizing: The revealed insights led us to develop a website with a clear design where the software solutions will be presented with an interactive human body. Taking into account this aspect, we developed a design concept with 3D animations.
Prototyping: An interactive prototype was created to demonstrate how the new UI/UX will look.
Animating: The design integrated a classy 3D human body model with markup zones for HC solutions. The Dark background assures the website’s professional look and ensures the text’s readability through contrast.

Anastasia leads the dynamic DataArt Design Studio team of UI/UX specialists, 3/2D artists and webmasters and coordinating the resources, establishing the processes and working on both internal and external PR of UX services. Anastasia has a vast hand-on experience in design, which helps to be on the same page with designers and clients.