IT Reseller Magazine has published an article by Alexandra Makarenko, Cloud Lead at DataArt, about how agentic AI will transform retail by 2028—shifting the industry from task automation to autonomous, intelligent systems that anticipate customer needs and act in real time.
"The future isn’t being built by algorithms that wait to be told what to do. It’s being shaped by a new kind of AI: Agentic AI. Systems that can observe, decide, and act on their own."
"For the last decade, retail executives have heard endless pitches about AI. Predict customer behavior. Personalise the homepage. Automate your chatbot. Useful? Sure. Game-changing? Not quite."
"By 2028, the most beloved retail brands won’t be the ones with the flashiest tech. They’ll be the ones whose tech quietly understands their customers and acts accordingly.
"For those willing to build now, the reward isn’t just operational efficiency. It’s competitive asymmetry. And in retail, that’s the difference between leading the future or chasing it."
Read the full article here.
