Online Grocery Marketplace

Location

Global

Industry

Client

A dedicated online grocery marketplace providing technology solutions to grocers around the world. The clients platform provides customers with the ability to search for and purchase food and beverage products as well as providing home delivery services. In contrast to its main competitors, the company has no chain of stores and performs all home deliveries from warehouses.

Challenge

The client needed to transform their existing online shop to a fully functioning marketplace providing grocers an ability to sell their products online and connect them to customers.

Their primary objective was to create a comprehensive web platform providing maximum transparency and an efficient e-commerce infrastructure. With key marketplace functionalities in place, the vendors would be provided with the ability to sign-up, create a seller storefront, view their dashboard, add different types of products, manage orders, create an invoice and arrange shipment.
Furthermore, apart from an enhanced web interface and e-commerce infrastructure, the client required a comprehensive backend system that would include advanced search functionalities, a powerful CMS to handle data, Cloud solutions for data management and Machine learning for boosting sales.

Solution

DataArt has developed a full-scale custom marketplace platform. The platform has continuously ensured a great volume of traffic due to its ease of use, value-driven commerce model as well as an enhanced search engine and personalised shopping approach.

With focus on end users, we thoroughly analyzed the clients target audience and their expectations from the marketplace, aligned them with UX and UI design, and delivered a highly engaging platform that satisfied user needs.

Exemplary Screenshot from the Client’s Application

Features & Technologies

E-commerce website and mobile app (iOS, Android)

Simple and clear UI for users and admins
Capacity for extended product search
Opportunity to build internal functional admin teams
Account management functionality
Project management tools
Administration board

CMS (Content Management Systems) for vendors

Possibility to build and publish personalised vendor storefronts
Considers local languages and currencies.

Machine learning algorithms

Processing millions of orders daily
Complex payments reconciliations.
Payments are processed through JMS (Java Messaged Services).
Clients’ orders go through the database integrated with the payment and refund applications.
Call requests authorized through SSL and tokenization.

Payment processing system

Processing millions of orders daily
Complex payments reconciliations.
Payments are processed through JMS (Java Messaged Services).
Clients’ orders go through the database integrated with the payment and refund applications.
Call requests authorized through SSL and tokenization.

Fulfillment and delivery

Warehouse management systems
Physical equipment management
Home delivery or pick-up services software for last mile operations
Optimal delivery routes algorithms
Device navigations

Integrations with 3rd party providers

Stripe
Google Analytics
Paypal
Mollie
Hotjar
Sentry
DataCash
Chase Payments
MailChimp
HubSpot
Uptime Robot
Skylight

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